The Beginnings Of A Usable Mobile Wallet: Target Brings Mobile Coupons To Apple?s Passbook

Not that it should come as a big surprise, given that Target was one of the brands showcased in the Passbook demo at Apple's WWDC in June, but today it's official: Target's app is now Passbook-enabled, the retailer has announced. (Although it actually looks like the update was pushed on Wednesday.) The app joins what is now a fast-growing lineup of apps supporting the new mobile wallet-like feature in iOS 6 called Passbook, out this week. Other big brands also offering Passbook integration include American Airlines, United, MLB, Live Nation, Walgreens and Fandango, to name a few. Target's app, however, is one of the more practical ones, because it offers shoppers the ability to save and store mobile coupons - and couponing is one of Passbook's most important use cases that will eventually help move our society from mobile apps to mobile wallets.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/Nalnv0aA8mM/

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