DataSift Raises $7.2M For Powerful Social Data Analysis And Business Intelligence Platform

DataSift, a data analysis company that provides developers and third parties with access to Twitter, Facebook and other social data sources, has raised $7.2 million in a follow-on Series A round from existing investors GRP Partners and IA Ventures. This brings DataSift's total funding to $15 million. For background, developers, businesses, media companies and organizations can essentially use DataSift to mine the Twitter firehose of social data, as well as Facebook, YouTube, blogs, forums and online message boards. But what makes DataSift special is that it can sort through billions of social interactions then filter this social media data for demographic information, online influence and sentiment, either positive or negative.

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