11 Aug, 2011
One of the greatest challenges faced by anyone building a network marketing business is how to get MLM leads. Leads are the lifeblood of any business and without them your small business will quickly die due to a lack of growth and sales. When using the prevailing standard of starting with 100 people you know, this depletion point will come very quickly. It is imperative that you learn how to get MLM leads if you intend for your network marketing business to see any chance of lasting survival.
The purchase of lead lists has long been the historic method of how to get MLM Leads. These lists are frequently gleaned from people who have at some time been associated with a multilevel marketing company. Because of this, they are frequently known as genealogy lists. Commonly these lists are extracted from companies that are not in operation or respondents to general information offers for the purpose of lead cultivation. For the most part, these lists are not highly receptive and can be one step above working on an entirely cold market. If a network marketer can handle high levels of rejection and is willing to commit to countless hours of cold calling, then leads lists might be productive. Unfortunatley, this does not describe the vast majority of network marketers; therefore, this kind of lead generation will not be generally effective.
Public canvassing at places like shopping malls and college campuses has been another common approach to answering the question of how to get MLM leads. The idea being, that by making contact in places of high pedestrian traffic, the network marketer ought to develop a satisfactory volume of leads to move their business forward. In this method of lead generation, the marketer takes business cards, fliers and brochures to a local place of high pedestrian traffic and begins to distribute those items to anyone nearby. Although people have built businesses in this way through the years, the degree of persistence needed is not present in most of the people who become involved in network marketing.
With the explosive expansion of the internet, the opportunity to develop a leveraged means of generating leads emerged. It wasn?t until the release of the Magnetic Sponsoring course, by Mike Dillard, that the question of how to get MLM leads was answered in a manner that could be applied by most network marketers. Magnetic Sponsoring is founded on the principle of attraction marketing. Attraction marketing uses the notion of providing value in the marketplace, by means of relevant information, as the lure that attracts interested prospects to you so that you become the hunted rather then the hunter. This notion was taken to a complete new level in 2008, when My Lead System Pro was introduced as the world?s first online MLM attraction marketing system. The MLSP system was designed to provide the knowledge that prospects are seeking, on behalf of the network marketer. The system brands the network marketer as a leader in the industry, that others would want to follow. This process is completed in a very systematic and automatic fashion, allowing the network marketer to focus on communicating with people who are truly interested instead of wasting their time with individuals who aren?t. It really is entirely possible for a network marketer to generate 20-30 leads every day by use of this type of system.
In this day and age, using an automated lead generation is the best response to the question of how to get MLM leads.
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Source: http://freeyourmindonline.org/marketing/2011/08/how-to-get-mlm-leads-without-buying-lists/
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